True North

What is your True North?

True North is your Vision or Mission Statement, for example, “To lead a team of professionals to success through implementation of strategies” or “To illustrate the importance of making the right connections to people & communities through leadership and customer service”. Yours could be longer or shorter than either of these examples but the important thing is that you have a True North.

Your True North should inspire and motivate you and/or your people and research shows that we need to feel that we have contributed to the big picture and that our influence goes beyond the immediate result. Your True North  helps associate with a higher purpose and recognise contribution and impact.

True North can answer the questions: “Why am I doing this?” or “What is my purpose?” and can be both personal and business related. Throughout history, great leaders had a clear vision of what they wanted to achieve and used this as a powerful and continuous motivator.

How will you know if you are on the right track if you don’t know what direction you are heading in?

There are many simple ways to understand what your True North is and putting pen to paper is fairly easy if you know know what you or your business does and have an idea of what you would like it to do. Come up with a list of powerful words or phrases that tell the story of who you and what is important to you now and where you would like to be.

For example your powerful words may be:

Innovative, professional, customer service excellence, progressive, coach, lead, manage.

Your True North could be:

“To lead, coach and manage a team of innovative professionals to provide progressive service excellence to each of our customers”

I would love to hear examples of your personal or business True North and how it helps you stay on track.